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Director of Growth

New York, NY, USA
Posted July 13th, 2019

Founded by two Vogue power players and hailed by The Wall Street Journal as “the future of kids’ style shopping,” Maisonette is a curated online marketplace for exclusive children’s brands and boutiques. Backed by Thrive Capital and NEA, we intend to become the global leader of a $300 billion market by approaching children’s goods with the same respect and focus on style that has been traditionally given to women’s and men’s apparel. We have built a team of experts in their fields and are seeking stars to help us scale the business.

The Director of Growth is a true full-stack integrated marketing leader who will develop and execute our acquisition and retention strategy. The ideal candidate will have a proactive approach and a roll-up-your-sleeves mindset. Reporting to the VP, Marketing, this person will be responsible for strategically driving the team forward.

What You'll Do:

  • Develop comprehensive strategic vision and tactical plan to support company’s quarterly, annual and long-term growth goals.
  • Implement and oversee all aspects of user acquisition and customer retention across paid and organic channels.
  • Develop data-driven processes to measure campaign performance against KPIs and optimize as needed, with daily, quarterly and yearly reports/dashboards that effectively communicate current state of business and program performance.
  • Achieve all relevant KPI’s and growth and retention targets within budget.
  • Partner with Creative to develop high-impact, on-brand assets that optimize our campaigns.

What You’re Responsible For:

  • A multi-million dollar annual budget, including the management of monthly spend, setting annual KPI and targets, quarterly forecasting against acquisition and revenue goals, agile optimization with our agencies, and weekly/monthly reporting.
  • Delivering growth metrics and granular growth forecast by channel.
  • Collaboration with brand marketing, creative and other cross-functional teams for campaign strategy, development and execution.
  • Uncovering new paid and organic growth opportunities to acquire new and engaged users: platforms, channels, content co-ops, advertising, integrations, and beyond.
  • Continually increasing marketing spend efficiency across all channels, driving optimization efforts to improve results and ROAS.
  • The day-to-day management and evaluation of all internal and external resources required to deliver on the acquisition marketing strategy, including agency briefing, contract negotiations, target/KPI setting and evaluation, reporting, and relationship management.
  • All client acquisition touch-points across all device platforms in a strategic, structured and measurable manner.
  • Analysis and marketing strategy (channels, copy, creative, etc.) around core customer segments: size, detail, and psychographics.
  • With the creative team, a best in class post-click experience, optimizing landing pages for SEO, trends, and content that informs purchase.
  • Identify and build technology stack to deliver on goals.

What You’ll Bring:

  • 5+ years in performance marketing, campaign optimization, and statistical analysis
  • 2+ years managing digital agencies
  • 2+ years managing teams
  • A proven track record of outcome-focused execution in direct response marketing with budgets in excess of $5M annually
  • A customer oriented understanding of the psychology of what works and why
  • Strong background in marketing technology and data analytics, including experience working with data scientists, data visualization tools, attribution modeling, and data feeds
  • Hands-on, proactive approach and established testing philosophy
  • Deep understanding of marketing's relationship to overall financials
  • Excellent leadership and team-building skills
  • Ability to proactively work with multiple teams and functions within the company including creative, engineering, and brand
  • High level of independence and ability to execute across the marketing stack
  • High proficiency in G Suite, MS Office Suite and Looker or similar
  • Understanding of what it means to be held accountable to a number
  • Competitive mindset; not satisfied with second place

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